Last updated: 16 June 2026
Valley Hopper respects your privacy and is committed to protecting your personal information in accordance with the Protection of Personal Information Act, 4 of 2013, commonly referred to as POPIA.
This Privacy Policy explains how we collect, use, store and protect personal information when you use our website:
https://valleyhopper.co.za
1. Who we are
Valley Hopper is an online tourism, business and visitor directory for towns and communities in the Breede River Valley and surrounding areas.
For purposes of this Privacy Policy, “Valley Hopper”, “we”, “us” or “our” refers to the owner and operator of this website.
Our website address is:
https://valleyhopper.co.za
2. Personal information we may collect
We may collect personal information when you:
Contact us through the website
Submit an enquiry
Request advertising or listing information
Apply for, update or manage a business listing
Subscribe to updates or marketing communication
Interact with forms, links or buttons on the website
Browse the website
The personal information we may collect includes:
Name and surname
Business name
Email address
Telephone or WhatsApp number
Town or location
Business category
Website or social media links
Images, logos or promotional material supplied by a business
Messages or enquiry details sent to us
Billing or payment-related information where relevant
IP address, browser type, device information and website usage data
We only collect personal information that is reasonably necessary for the purpose for which it is provided.
3. How we use personal information
We may use your personal information to:
Respond to enquiries
Process listing or advertising requests
Create, update or manage business listings
Communicate with businesses, advertisers and website users
Send relevant information about Valley Hopper services, listings or advertising opportunities
Improve the website and user experience
Monitor website performance, traffic and engagement
Prevent spam, fraud, abuse or unauthorised access
Comply with legal, accounting or regulatory obligations
We will not sell your personal information.
4. Business listings and public information
Valley Hopper is a public directory. If a business submits information for a listing, certain information may be displayed publicly on the website.
This may include:
Business name
Business description
Town or location
Business category
Contact number
Email address
Website link
Social media links
Images, logos or promotional content
Opening hours, offers, services or other listing information
By submitting listing information, you confirm that you are authorised to provide that information and that you understand it may be published publicly on the Valley Hopper website.
5. Marketing communication
We may contact businesses or users who have shown interest in Valley Hopper, submitted an enquiry, requested information, advertised with us, or subscribed to receive communication.
You may opt out of marketing communication at any time by using the unsubscribe option where available or by contacting us directly.
We will not send unsolicited electronic marketing where consent is required by law, unless permitted under POPIA or another applicable legal basis.
6. Cookies and website analytics
Our website may use cookies and similar technologies to improve functionality, remember preferences, analyse traffic and understand how visitors use the website.
Cookies may collect technical information such as:
IP address
Device type
Browser type
Pages visited
Time spent on the website
Referral source
Clicks and interactions
You can disable cookies in your browser settings. Some parts of the website may not function properly if cookies are disabled.
7. Embedded content and third-party links
Pages on this website may include links or embedded content from third-party websites, such as maps, videos, social media platforms, booking pages, payment providers or business websites.
Third-party websites may collect data about you, use cookies or track your interaction with their content. Valley Hopper is not responsible for the privacy practices, content or security of third-party websites.
We recommend that you read the privacy policies of any external websites you visit.
8. Sharing of personal information
We may share personal information only where reasonably necessary and lawful.
This may include sharing information with:
Website hosting providers
Email and communication service providers
Analytics or security service providers
Payment or invoicing service providers
Professional advisers, such as accountants or legal advisers
Regulatory authorities, where required by law
Service providers who help us operate Valley Hopper
We require service providers to handle personal information responsibly and only for the purpose for which it was shared.
9. Storage and security
We take reasonable technical and organisational steps to protect personal information against loss, misuse, unauthorised access, disclosure, alteration or destruction.
These measures may include secure website hosting, access controls, password protection, software updates, anti-spam tools and other reasonable security practices.
No website or internet transmission is completely secure. While we take reasonable precautions, we cannot guarantee absolute security of information transmitted through the internet.
10. Retention of personal information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, unless a longer retention period is required or permitted by law.
Listing and advertiser information may be retained while the listing or advertising relationship remains active and for a reasonable period thereafter for administrative, legal or record-keeping purposes.
11. Your rights under POPIA
You have the right to:
Ask what personal information we hold about you
Request access to your personal information
Ask us to correct or update inaccurate personal information
Ask us to delete personal information where we are no longer authorised to keep it
Object to certain processing of your personal information
Withdraw consent where processing is based on consent
Opt out of direct marketing communication
Lodge a complaint with the Information Regulator of South Africa
To exercise any of these rights, please contact us using the details below.
12. Accuracy of information
If you provide personal information to Valley Hopper, you are responsible for ensuring that the information is accurate, complete and up to date.
Businesses listed on Valley Hopper should notify us if their contact details, opening hours, services, images or other listing information changes.
13. Children’s personal information
Valley Hopper is not intended to collect personal information from children. If we become aware that we have collected personal information from a child without the required consent, we will take reasonable steps to delete it.
14. Cross-border processing
Some of the service providers we use may store or process information outside South Africa. Where this happens, we will take reasonable steps to ensure that appropriate safeguards are in place and that personal information remains protected.
15. Updates to this Privacy Policy
We may update this Privacy Policy from time to time. The latest version will always be available on this page.
Continued use of the website after changes have been published means you accept the updated Privacy Policy.
16. Contact us
For privacy-related questions, access requests, correction requests or complaints, please contact us:
Valley Hopper
Website: https://valleyhopper.co.za
Email: valley@valleyhopper.co.za
Phone/WhatsApp: +27 81 403 4647
17. Information Regulator
You also have the right to contact the Information Regulator of South Africa if you believe your personal information has not been handled lawfully.
Information Regulator South Africa
Website: https://inforegulator.org.za
Email: POPIACompliance@inforegulator.org.za
Telephone: 010 023 5200
Toll-free: 0800 017 160
